One of the core values of the Agile Manifesto is favoring “Customer collaboration over contract negotiation”. Unfortuntely, product companies with thousands (to millions!) of customers can find collaborating with their customers nearly impossible, as few tools exist to explicitly support meaningful customer collaboration. This workshop explores the advantages of including your customers as part of your distributed team and some of the tools that are emerging to enable agilists to better collaborate with their customers. Bring your laptop, as we may be trying out some of these tools.