design research

Guerilla Research Methods

room: Acapulco — time: Monday 11:00-11:45, Monday 11:45-12:30
Level: Introductory

This hands-on session will cover a number of low cost, yet powerful research methods, like the “burrito lunch” to help you make better data-driven design decisions. We’ll provide a number of techniques for recruiting research participants, creating better research questions, and what to do with your data once you’ve conducted your research.

We’ll provide hands-on demonstrations for how to conduct field research and interview participants. We’ll even provide participants, yes, real people, for you to interview during the session.

Mission Possible—from design research to prototype in 2 days or less.

room: Acapulco — time: Monday 14:00-14:45, Monday 14:45-15:30
Level: Practicing

You’ve done user research. Now what? Join us for this hands-on session to learn how to interpret research data, prioritize findings, and create actionable design research items. Learn about the task analysis grid, how to create data-driven personas, and what the persona DNA model is.

Find out how to use actionable design research to inform your prototype. We’ll discuss 8 guiding principles that will help you avoid common mistakes made during prototyping. And finally, we’ll discuss a number of prototyping methods and give a number of tips and techniques for common prototyping tools.

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