Guerilla Research Methods

room: Acapulco — time: Monday 11:00-11:45, Monday 11:45-12:30
Level: Introductory

This hands-on session will cover a number of low cost, yet powerful research methods, like the “burrito lunch” to help you make better data-driven design decisions. We’ll provide a number of techniques for recruiting research participants, creating better research questions, and what to do with your data once you’ve conducted your research.

We’ll provide hands-on demonstrations for how to conduct field research and interview participants. We’ll even provide participants, yes, real people, for you to interview during the session.

Process/Mechanics
  • 5 minutes—intro to guerilla research methods.
  • 10 minutes—survey of guerilla research methods including case studies.
  • 5 minutes—recruiting research participants.
  • 5 minutes—forming better research questions.
  • 5 minutes—break.
  • 30 minutes—(exercise) hands-on interviewing with real research participants.
  • 5 minutes—break.
  • 5 minutes—critique.
  • 20 minutes—knowledge share and wrap up.
Learning outcomes
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  • How to recruit better participants.
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  • How to form better research questions.
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  • What to do with your data once you have it.
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  • A number of inexpensive, quick, but highly effective research methods when time and/or budget are limited.
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  • Great for both internal UX professionals, research professionals, external consultants and students of user experience design and design research.
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  • Uses real world case studies to show how guerilla research methods provide measurable ROI.
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  • Provides methods for selling guerilla research into the project from the start.
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  • Gives participants an assessment methodology to determine which method is best for their project or situation and valuable how-tos to execute the research.
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  • Completes the circle of selling-doing-designing, by showing participants how to incorporate research results into their design decisions.
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Featured participants
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