Don't Sell Buzzwords to Business Leaders, Learn How to Describe Real Value
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, Clement "James" Goebel
As Development VP, Rich Sheridan transformed his organization by adopting radical co-location and XP practices. Rich will share the history of this transformation including the tactics he used in selling this idea to his peers, his CEO, the Directors, and ultimately his team members. Rich now runs a software design and development company that was built from the ground up with an Agile culture and Agile processes. As the CEO of this company, Rich routinely has to sell customer executives on why they will realize business value from practices such as unit testing and paired-programming.
An energetic lecture style presentation sharing vignettes from real conversations, this session was selected for the Main Stage at Agile 2008 and Rich was asked to give an encore session on the last day of the conference.
- Rich will share with you his perspective on answering business leadership questions such as…
- “Why should I pay for two programmers to do the job of one?”
- “Why should I pay for unit testing, why not just write it correctly the first time?”
- “We paid a ton for those cubes and now you want me to take them down?”
- “Why should we have to visit with you every week, didn’t you read our requirements document?”
- “How could people work in a loud environment like yours?”
- “If you use paired programming, how can you tell who the best programmers are?”