We intend to use a very conversational approach in our presentation, hence the reason we are co-presenting.

We will start by conducting a brief brainstorming with participants about “When you hear set-based design, what comes to mind?” Our intent is to find out where the real knowledge is versus what the misperceptions are. We will also conduct a quick survey of who is already using set-based design. Because Ryan Martens and Steve Wilcox of Rally are submitting an experience report closely related to this topic, we intend to cross-reference their approach to our recommendations. (Regardless of whether their proposal is accepted or not, we think this can be extremely valuable.)

Our conversational approach is intended to bring in our different personalities and perspectives on set-based design: Bill emphasizing the engineering perspective, Jean emphasizing the organizational perspective. Also, with this style, we won’t be slide-show driven. We will use real-time flipchart delivery of material supported by only a few slides.

Our primary goal by the end of the conversation is to create a “Call to Action” of participants with regard to how they can bring this discipline and the practices that support it back into their organizations.

We will close our 90-minute session with an open forum of Q&A. Our ideal way of conducting this would be to abandon any stage set-up and just create discussion groups within the participants where we both move around in the discussions. This will depend on how the set-up of the room allows us to be free range :- )